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Though the brand is less than a year old at the time of writing this review, Lorier has made quite the name for themselves in the micro-brand watch world. Their first watch, the Neptune (which we reviewed here) was an immediate hit, bringing together on-trend vintage aesthetics and great attention for detail at a price you couldn’t argue with. In fact, it was such a success that the brand was met with far more demand than expected, leading to that oh-so-tempting “sold out” sign to grace their website, perpetuating a viral success.
Unlike many small brands in their infancy, Lorier met this challenge head-on, stabilizing their supply and quickly expanding on their initial offering—an impressive feat for the timeframe. Now with three lines of watches and more planned for the future, Lorier is aiming to make an even bigger impact in 2019.
Today, we’re taking a look at the Falcon, a fixed-bezel sport watch that builds on the mid-century story that the Neptune started. In the spirit of classic gentlemen’s sport watches like the Rolex Explorer and the Nivada Grenchen Antarctic, the Falcon is a tool watch with an elegant demeanor that belies its sporty build. In what I hope is also the start of a trend, Lorier went for a waffle texture for the dial, an unmistakable retro detail.
Lorier opted for a modular approach to their first three watches, meaning that they use a handful of the same components, but to three different ends. This is a similar approach to what Nodus did with the Contrail, and Halios did with the Seaforth. Notably, they have the same 39-millimeter mid-cases, hands, and exceptional bracelets (more on that later), and they’re all powered by Seiko’s NH35 automatic movement. Dials, crystals and bezels are all different, giving the watches their distinct personalities and purposes within the collection. This is a smart approach as it allows for the brand to enjoy economies of scale with components while also creating a broader catalog.
