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Things have changed an awful lot since the last time I reviewed a watch by Furlan Marri. That was all the way back in March 2021, and it was their debut release. It’s worth pointing out that at the time, the brand had virtually no public footprint, and I had to be somewhat cajoled into taking the assignment. But the humble, meca-quartz chronograph that put them on the map was genuinely impressive in the way it conveyed vintage watch design codes in an affordable package that, somehow, felt premium. I remember thinking that for the price Furlan Marri was asking for that watch (a pre-order deal of $330) you’d be hard pressed to find anything with better finishing or a more coherent point of view about what it’s trying to accomplish.
Just a few years later, and Furlan Marri is in a very different position. It happened fast. Those meca-quartz chronos hit the market and were an immediate sensation, getting the thumbs up from John Goldberger and other notable collectors. It put an immediate heir of legitimacy around Furlan Marri, something that the best small brands get eventually, but not typically with such speed. When your debut watch, a battery powered homage that costs a few hundred dollars, is selling for many times its retail price on the secondary market, heads start turning rather quickly.
