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Once a small brand has gained some traction, they usually do one of two things: dig deep into a hero product, or continue to delve into their brand ethos to create new things. Haim Watch Company seems to be steadfastly in the latter category. Following initial releases like the L2 and the Descent which featured design codes that clearly linked them together, one would be forgiven for assuming they’d mine these models for all they’re worth. But instead, the Chicago-based brand is building new styles that only expand the definition of what a Haim watch can be.
Their latest collection is their Legacy Automatic. Coming in three colorways, this line-up shows a break from the previous generations of Haim watches and nods at real growth towards higher-quality, and more eye-catching designs. Compare, for example, the original Legacy collection to the Legacy Automatic. While the former has a fairly inconspicuous charm to it, you can begin to see that Haim is ready to cement itself as a brand that can take risks and maintain its mission statement as a microbrand that brings a luxury feel to a relatively affordable price point.
