Hands-On: The 02SERIES Field Watches from Studio Underd0g Avoid the Sophomore Slump

As hard as it is to create a certifiable hit watch in the cutthroat independent watch space, it’s perhaps even more difficult to deliver on a follow up. The sophomore slump is a real concern, and I imagine many indie darlings have thought long and hard about how to make good on the promise of an exciting, popular debut. 

Studio Underd0g burst onto the scene a few years ago with colorful chronographs that conjured a surprising variety of culinary delights. Everything from pizza, to blueberries, to their iconic watermelon chronograph, pleasing watch enthusiasts with designs that are pure fun. They’re also quite unapologetically transgressive, and part of the exciting thing about Studio Underd0g is the idea that we’re seeing a brand that exists at an affordable price point write their own rule book. It’s a sensibility that is more attuned with streetwear, or contemporary art, than old-school watchmaking.