Hands-On: Forty-Eight Hours with the Hublot Spirit of Big Bang Ceramic Carbon Beige Camo

If you’ve listened to the podcast, follow me on Instagram, read what I write here on the website, or even have just had a five minute conversation with me about something innocuous, like who makes the best fast food cheeseburger, there’s a good chance you already know that I’ve kind of become obsessed with Hublot. I try not to waste an opportunity to be sure people know that to overlook this brand on the basis of their perception in the larger watch community is to be, frankly, a snob. I don’t much care for snobs, or gatekeeping, or for not looking beyond the surface of a particular watch or brand, so the widespread Hublot-hate that cuts across the watch community is a continued annoyance. 

Because the thing is, Hublot is very good at doing what they set out to do, and judging them on the merits of fulfilling their intention seems like the only fair way to evaluate them, or any brand for that matter. Hublot, as it exists today, is essentially a brand full of statement pieces, but made with intention and a real focus on materials. The common gripes that they’re gaudy, or over-the-top, or even overpriced miss the point entirely. They are exactly what they are supposed to be. For a watch to be “gaudy” it would have to be so unintentionally, and as far as I’m concerned, a watch that’s over-the-top should wear that attribute as a strength. 

As much I like and admire Hublot for being a weird mix between class clown, Rebel Without a Cause, and, I don’t know, a swirling combo of ideas shared by any number of contemporary artists, I’ve never had the chance to spend more than the length of a boutique or Watches & Wonders meeting visit with one. Reviewing a Hublot, which for me means spending at least a few days wearing one nonstop, has been on my watch writer bucket list for quite some time. Well, we’re checking one off the list today.