Hands-On: the Vero Smokey ’44

Just a few short weeks ago, Vero introduced their officially-licensed Smokey the Bear watches that were inspired not only by the bear himself, but the era in which he came into existence. Today, we’re taking a look at the Smokey ’44. It’s inspired by the military watches of the 1940s, blended with a wildfire-themed color palette and a depiction of the friendly-but-stern bear right at 12 o’clock on the dial. This officially-licensed piece of Smokey swag is a great representation of both Vero as a brand and what Smokey the Bear stands for. Vero isn’t all talk either, being that 10% of all sales go directly back to the US Forest Service for conservation efforts. Let’s take a closer look, and remember — only you can prevent wildfires.