Black Friday GoPro deals 2024: lowest action cam prices already available

Black Friday is a great time to buy new camera gear in general and it’s no different for GoPros. GoPro almost always launches its latest flagship action camera in September, as it did with the Hero 13 Black in 2024, and with Black Friday coming 2-3 months later, the year’s biggest sale naturally coincides with the latest deals for older GoPro gear.

Don’t be fooled by seemingly huge discounts, though – some retailers note the starting price as the original list price even on a GoPro that’s several years old, for whom the price has long been reduced. The bottom line is to look for the best price and not the biggest discount.

We check a GoPro’s price history and only include the best deals. We typically add a note about the sale price, like if it’s the first-ever discounts or the lowest ever price. Most retailers price match, but Amazon often goes one better, so is probably the best place to start looking.

This year’s Black Friday sale officially takes place on November 29, but GoPro deals are already cropping up.

Most retailers price match, so if you see a discount on the Hero 13 Black at, say, Best Buy, chances are it will also be that price at GoPro’s official website. However, Amazon often provides us with some rival-beating deals.

Occasionally an online store can throw in an additional accessory an no extra cost, so it’s worth keeping an eye out for those deals. Most of the leading camera retailers are listed above, along with the best deals currently available.

GoPro launched the Hero 13 Black in September 2024, and so we expect the best GoPro deals to be for the Hero 12 Black, the latest flagship’s predecessor. In fact, in the UK it has already dropped to its lowest-ever price at Amazon.

Will we get bigger discounts on models further back, such as the Hero 10 Black and Hero 11 Black? We’ll see. There’s usually a product launch ripple effect on prices of older models at this time of year. However, GoPro rarely drops the prices of any of its flagship series models below $200 / £200, and so as the models currently available stack up, the price difference gets squeezed between those previous generation models.

For example, the Hero 10 Black could well drop to its lowest ever price over Black Friday, but so could the Hero 11 Black and there might only be price difference of $20-50 / £20-50, so you might as well pick up the later model.