I get suspicious whenever I see a gadget “for women.” I can’t help it. Femtech is a minefield of promising ideas, concepts with borderline insulting execution, ...

I think there’s a certain trajectory to watch collecting that the vast majority of enthusiasts will be familiar with. It’s been discussed at length, and ...

If you are not already following @mikestuffler on Instagram, then you probably should. He is a watchuseek.com moderator emeritus and talks nearly ...

Once a small brand has gained some traction, they usually do one of two things: dig deep into a hero product, or continue to delve into their brand ethos to ...

Make no mistake, I’m grateful to be able to write about watches. Doing so opens a lot of doors and brings about some great opportunities. Many fantastic new ...

You’ve got two options. First, you can craft or find a device that can bend space and time so that you can travel back to an alternate universe in which the ...

The Apple Watch Ultra is big, a lil’ chunky, and goes hard on features that the average Joe won’t need in their everyday life. And at $799, it’s the most ...

Anyone who has been in the watch world long enough knows how hard it is to be surprised. New releases often feel like a revolving door of familiar brands ...

ARDIO is an independent U.S. brand based out of Pennsylvania and founded by Ron Oley. The Caribe is the brand’s first watch and is the product of over three ...

Making judgments off photos alone is a necessity in the world of microbrands, a subset of watches often sold exclusively online. Unless you are lucky enough ...

Somehow, to this point, I’ve avoided taking a stand in the ongoing conversation in our ranks about the merits of titanium. Zach Weiss, our cofounder, is an ...

It’s not that I think OLED smartwatches are a bad idea. It’s just, when I picture running watches, I think of memory-in-pixel displays and extra-long battery ...