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Flashback ONE35: two-minute review
For the terminally—unfortunately—online, the ONE35 Camera’s promise is an alluring one: a digital version of the disposable camera, offering the same sort of tech you would have got in the 90s with photos that feel like they were shot on film.
That means no screens, a xenon flash and no controls barring a pleasingly tactile winding wheel and a toggle to turn the flash on. It’s a similar concept to the Camp Snap Camera, only Flashback goes one step further – it limits you to the number of photos much like a roll of film, and you have to ‘send the photos’ off to be developed one the roll is done.
That’s right, when you’ve loaded in one of the three different types of film from the Flashback app, you’ve only got 27 snaps before you have to send the photos off to be developed, with a 24 hour wait time before you can see them.
This concept enough to give the Flashback ONE35 an incredibly successful Kickstarter campaign. I caught wind of it late last year and as someone who has been toting an Instax Wide around for every big social event for the last decade, I was tempted by a camera I could keep in my pocket that would still let me snap photos but wouldn’t let me see them all at once.
I’m old enough to remember taking disposable cameras out with me the first time around, and the illusion here is strong. The ONE35 looks like a cheap plastic camera but the construction is durable and sturdy and the camera is turned on by turning the clicky winder. The flash is bright and powerful: enough that the entire New Year’s Eve party I was at turned to look at me after each photo.
The only part of the camera’s design that gives me pause is the toggle for that flash, located on the front of the camera. This doesn’t lock securely and there’s no way to know whether the flash is engaged or not, and it’s given me a scare a few times because the flash button has been slightly knocked off so it doesn’t fire. This often means a ruined photo if it’s not perfectly lit because you’ll want that xenon flash on for pretty much every scenario except bright sunlight.
The ONE35’s commitment to 90s film photography is awful low-light performance. Considering the point of the ONE35 is that I can spend less time thinking about the photos that I’m taking and more time enjoying the circumstances in which I’m snapping them, it’s a little annoying when a photo doesn’t work due to that misaligned flash toggle.
There are some other quirks too: I’m fairly certain that the ONE35’s viewfinder is out of focus, with images looking slightly blurry whenever I look through it, and when I hold the camera using its grip, my fingers end up popping up in the corner of photos. Neither of these are big issues though, just some things that you’ll have to acclimatize to using the camera.
It’s worth persevering though, because the images look great. You have three different films to choose between, but they all have that same disposable camera feel. Your choices are Flashback Classic, Flashback Mono and Flashback Beta.
Classic and Beta offer different color tones but feel similar, while Mono is your black and white option. These images look great but technically aren’t brilliant: there’s no EXIF data on the images and they come out around 4MP, but they look fine on a phone and the noise and grain from the processing through the app hide the fact this is probably the lowest quality sensor out of any camera in my collection.
The real kicker for me is that to get these images you can’t simply use a USB cable, but you must go through the Flashback app which sends them off for “developing” with a 24 hour wait, which is actually just some processing at Flashback’s end.
As novel an idea as this is, it irks me a little bit because I don’t enjoy the idea of sending a company my photos, but also because I worry about what happens if Flashback stops offering this service, as I don’t pay for a subscription service. There will simply be no way to get the photos back.
Still, if the concept interests you more than it concerns you, then Flashback ONE35 is a breath of fresh air, and I can see it making an excellent gift – while its screen-free design lends itself as a camera for kids.
Flashback ONE35 camera photo samples
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Across my photos, color depth is surprisingly good, particularly in the black and white Mono film. Otherwise, I’m a big fan of the Beta film which seems to deliver on that nostalgic 90s theme. However, I found around 30 percent of my images transpire out of focus or poorly lit, which can feel like a pain especially with the 24 hour wait time.
Flashback ONE35: Price and availability
The Flashback ONE35 Camera is available pretty much worldwide from JoinFlashback.co. Currently it comes in four colorways: Orange/Black, Yellow/Black, Red/White and Teal/White. In the UK this will set you back £78. In the US it’s $97, while in Australia it’s $150. The accompanying iOS / Android app is free.
Should I buy the Flashback ONE35 camera?
Buy it if…
Don’t buy it if…
How I tested the Flashback ONE35 camera
I had the Flashback ONE35 camera always on me, in my pocket, for several weeks, during which time it has been used to grab snap shots at parties. I’ve used the flash, tested the three film types on offer, and sent my photos off through the app.
First reviewed February 2025
