Hands On with the Moto Koure MK I Automatic

hoangbre@gmail.com December 3, 2024 0

Automotive-inspired chronographs are everywhere these days. Autodromo, Straton, Helgray and even big dogs like Oris are getting in on the action. Most of these efforts draw from the same thematic pool, with racing or pure sportiness in mind–you can tell designers are looking at Ferrari, Porsche, or in the case of Oris, the Williams F1 team. There’s great inspiration to be had there, but there’s a whole automotive world beyond this focused field that most designers don’t draw from.Enter Moto Koure. This micro-brand newcomer has made something with their MK I Automatic that could only come from one combination of sport, comfort, and luxury: Jaguar. Named after the landmark Jaguar Mark I, the first true sports sedan, the MK I offers a great mix of these styles along with some classic ’70s chronograph inspiration that flows naturally throughout the piece. But is this all enough to justify the price tag, currently set at $944 for a mechanical NE88-powered chronograph? We took it for a hands-on spin to find out.