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Based in Belgium, Gavox was early on the micro-brand scene, launching in 2011 with their first watches crossing our desks in 2013. But it’s been a little while since we last had a Gavox in the office for review. In December 2019, they launched a 36mm pilot’s watch with a quartz movement and a “dirty dozen” appeal. As we all know, shortly after, life changed quite a bit. But Gavox persisted if quietly, making a bold return in late 2022 with the announcement of a new and ambitious watch powered by the equally exciting Miyota 9075 “flyer” GMT. Called the Longitude, it’s a fresh take on the integrated bracelet sports watch, combining a handful of timely trends into a well-specced-out package.
Named to inspire a sense of exploration, it also has a personal connection Michael Happé, the founder of the brand. A descendant of Dirk Hartog, a 17th-century Dutch explorer who is credited as the first Western European to set foot in Australia, the watch celebrates this connection. Despite the historical and seemingly nautical roots of the Longitude, the watch itself is a very modern expression of adventure. Available in four colors at launch, including an entirely black DLC version, the Longitude has a final price tag of $1122, but is available for pre-order at $762 through March, 2023.
