Here are some hints and the answer for Wordle No. 1,278 for Dec. 18.

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Today’s New York Times Wordle answer is one of those words that’s been co-opted as a brand name, and to be honest, when I hear the word, I think of the product before I think of the word’s meaning. It’s not necessarily a tough puzzle to solve, but now I have a certain old ad slogan stuck in my head. If you need hints and answers, read on.

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

There is one vowel and one sometimes vowel in today’s Wordle answer.

Wordle hint No. 3: Trash it

Today’s Wordle answer is the name of a trash-bag brand.

Wordle hint No. 4: First letter

Today’s Wordle answer begins with the letter H.

Wordle hint No. 5: Meaning

Today’s Wordle answer can mean large and strong.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is HEFTY.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, Dec. 17, No. 1277, was SCOWL.

Recent Wordle answers

Dec. 13, No. 1273: BOXER

Dec. 14, No. 1274: DROOL

Dec. 15, No. 1275: FUNKY

Dec. 16, No. 1276: BOAST