Insta360 action cams have plummeted to record low prices – I’ve reviewed these cameras, and here are my top deal picks

hoangbre@gmail.com July 8, 2025 0

I head up action camera reviews for TechRadar and trust me, Insta360 makes some of the best models on the market – a number of which have just fallen to record low prices for Prime Day. One standout deal is for a former flagship 360 camera, the Insta360 X3 for $249.99 at Amazon US or £259.99 at Amazon UK, with other bundles available.

The Insta360 X3 is now two generations old, with the Insta360 X5 currently our top 360 camera pick. However, the older model remains an excellent option, with 5.7K HDR video and up to 33ft / 10m waterproofing, especially now it’s half the price of the current model.

There’s a price drop for the X4 too, alongside the Ace Pro (Insta360’s regular action camera) and the Go3S (its versatile, thumb-sized 4K camera). These are some of the best camera deals I’ve seen this year – and I’ve included links to the lowest prices below. Insta360 has told us these deals will be live until July 15. If you’re set on the latest model, the X5, there are the first discounts on that model too, but only small price cuts.

• Check out Amazon’s full sale

We’ve also rounded up the best tech deals available this year in our Amazon Prime Day live hub – so do also check that out for the latest deals as they drop.

Deals picked by

Tim Coleman

I’m TechRadar’s Cameras Editor and have been writing Insta360 news, reviews, features and buying guides for years. I’ve personally reviewed most of the cameras in this deal roundup, including the Insta360 X4 and Go3S, and am currently using the X5 as my choice 360 camera. I’ve covered all the major recent sales events for TechRadar, including the past three years’ worth of Amazon’s Prime Days, and Black Friday. The Insta360 sale is particularly good this year.