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I have a small confession to make: when I got into watches, the small brands that we cover every day here on Worn & Wound were pretty far removed from my radar, and it took some time to find them. I think this is true of a lot of collectors and enthusiasts when they are new to the hobby. There are certain household names that are your first point of interest, and depending on how deep you fall into the rabbit hole, you may or may not wind up at a site like this one. For me, as I got deeper and deeper into watches and learned that really interesting, unique, and affordable stuff could be found in far flung corners of the internet made by people who just really love watches, my taste started to take shape.
I think one of the reasons I connect with the Aloha Watches GMT 40 is that it’s exactly the kind of watch that would have caught my eye back then and led me down the path I eventually found anyway. It’s just a little offbeat, uses some classic styling cues, and is exceedingly well made for the asking price. It’s also a great example of how a brand’s story and vision contributes to our understanding and enjoyment of a watch.
