Nivada Grenchen, or Croton depending on your location, is a heritage brand that is being revived with the introduction of period correct watches made to modern standards. This is a concept we’ve seen trending in recent years (from Yema to Zodiac), even with more established brands, and Nivada is hoping the strength of their heritage will translate well to modern sensibilities. A little digging reveals some real substance behind the name, and the watches stick to the script. We spent some time with an offering from their new Chronomaster collection in an effort to see how the watch measures up to its historical forebears, as well as a stand alone product.
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