There’s a lot of talk among watch collectors of “signature watches.” Watches that essentially serve to define a brand, or even an entire category. The Omega Speedmaster, for example, is a perfect example of a signature watch. Can you even imagine Omega without it? You can’t – it’s integral to the whole operation. They have other collections, sure, but they live and die with the Speedmaster.
Does Oris have a signature watch? I walk by an Oris authorized dealer in my neighborhood just about every day, and there’s a giant decal on the side of their building prominently featuring an Oris Aquis. For as long as I can remember, this authorized dealer has had this kind of marketing in this specific place, always featuring an Aquis. Is the Aquis Oris’s signature watch? I think for many collectors it might be. It’s a modern tool watch (with an integrated bracelet, well before the hype) that has specs making it competitive with virtually any well known diver, but thanks to the aforementioned bracelet it has something unique about it that can only be Oris.
It’s possible that to an even wider swath of customers, the Divers 65 is the Oris signature watch. I can remember when this watch was first reissued in a modern context, and it was something of a phenomenon. It put Oris on the map for many enthusiasts entering the hobby at the beginning of a boom time for the entire industry, and remains a key watch in the vintage throwback category that virtually every brand has made an attempt to capitalize on over the last decade. It’s affordable, easy to wear, and has an aesthetic appeal that’s been proven over the course of sixty years.